NACRO has launched a Victorian campaign on responsible donating targeting consumers, through radio and posters. The positive reinforcement campaign with a tagline of ‘Be Part of the Solution’ seeks to inform and inspire consumers to donate responsibly to charities. The campaign is funded by NACRO through income received from the charitable component of Metro Trains Melbourne’s (MTM) donation bin network, and reached approximately 82% of Victorians over the busy New Year donating period.

NACRO would also like to acknowledge the SCRGroup for their role in managing the MTM donation bin/hub network, and thank them for their collaboration with NACRO.

Click here to listen to NACRO’s radio advertisement promoting responsible donating in Victoria.