Even in the luxury market. The meteoric rise of resale sites such as TrueFacet and Tradesy that provide dedicated environments for buying and selling pre-owned prestige watches and jewellery by offering guarantees of authenticity, has been achieved through best-in-class Search engine Optimisation (SEO). For example, TrueFacet mentions “Tiffany” 121 times on its Tiffany gallery page and over 50 times on each Tiffany product page, far more mentions than the actual tiffany.com brand site itself.

Where is this market headed? Daily Insights share a perspective.