Victorian Responsible Donating Campaign
NACRO has launched a Victorian campaign on responsible donating targeting consumers, through radio and posters. The positive reinforcement campaign with a tagline of ‘Be Part of the Solution’ seeks to inform and inspire consumers to donate responsibly to charities. The campaign is funded by NACRO through income received from the charitable component of Metro Trains Melbourne’s donation bin network, and will reach approximately 82% of Victorians over the busy New Year donating period. Click here for a copy of the radio advertisement. NACRO would also like to acknowledge and thank SCR Group for their role in managing the MTM donation hub network, and thank them for their collaboration with NACRO.